Genesis Electrified GV70:The Electric Dish

Jan 31

The Ask

Launch the luxury automaker’s first-ever Electrified GV70 SUV through cinematic storytelling.

The Insight

A scripted short film starring award-winning chef Bricia Lopez was the perfect vehicle for the Genesis brand story and product launch. Lopez, the co-owner of the innovative Oaxacan restaurant Guelaguetza, embodied the ethos of forging your own path and owning the power of your choices — and helped us unveil the Electrified GV70 in a novel, engaging way.

The Solution

We cast LA-based restaurateur Bricia Lopez to “co-star” in a mini film alongside the Electrified GV70, leveraging both our industry access and filmmaking capabilities. The short was delivered to Genesis as white-label content and premiered at a BDG-produced screening at Neuehouse Hollywood in LA. We amplified the premiere and reveal of the vehicle by partnering with influencers in the realm of culture, food, and style, who shared content from the exclusive experience.