Ford - Strong Is….
The Ask
Appeal to a younger audience by shifting the focus from the strength of Ford’s vehicles to the strength of its drivers.
The Insight
82% of GenZennials want the brands they buy from to reflect their values. BDG knows exactly where and how to reach this audience — and what it cares about.
The Solution
We profiled three inspiring women and Ford ambassadors: a marathon runner, an off-road champion, and a stunt driver. Through social-first videos and custom-shot features, we told their stories, demonstrating the beautifully nuanced and diverse facets of what strength looks like today.
The Results
30M+
Social Impressions
312K+
Article Page Views (15% Overdelivery)
30%
Over benchmarks For Social Engagement on Article Content
