U.S. Army - Beyond the Uniform
The Ask
Grow awareness of the many career opportunities available within the U.S. Army while increasing the reach of Go Army recruiting campaigns and storytelling efforts.
The Insight
The U.S. Army’s primary recruiting audience is Gen Z, which falls perfectly within BDG’s readership. Our readers look to us during the transitional periods in their lives for trusted advice on life and career, making this a spot-on partnership for our client and audience alike.
The Solution
We set out to tell uniquely human stories within the U.S. Army, with custom videos and feature articles profiling Soldiers, clearing up misconceptions, and educating and inspiring our readers on the massive variety of career and life opportunities available.
The Results
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